art of felt

art of felt

art of felt

100% WOOL

Our rugs are made of 100% wool from free-range sheep.

CHEMICAL FREE

Handcrafted using only olive soap, water and plant dyes.

EASY TO CLEAN

Our rugs can be washed without changing their shape or appearance.

DOUBLE SIDED

Many of our rugs uniquely offer two designs in one.

TRANSPARENCY

Having our own workshop ensures quality and fair labor standards.

Dezeen Awards Nomination

We are honored that Peace Industry was shortlisted for a 2024 Dezeen Award in the textile category. Peace Industry was among 59 design projects chosen from over 4,130 entries. While we did not win at the November 2024 ceremony, being recognized alongside such outstanding designs was a tremendous honor.

A heartfelt thank you to the Dezeen Awards team for this distinction!

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Reversible Designs

Many of our rugs are reversible - two looks in a single rug. Flip it over when you want a change, or save one side for parties or special occasions.

Naturally Sustainable

Made with 100% wool, plant dyes and olive soap. We’ve spent over 20 years refining our process in our own workshop, where experienced artisans pass their skills to the next generation.

Simplified Cleaning

Our felt rugs resist stains because the fibers are tightly compressed. Most spills sit on the surface rather than soaking in. Simply blot with a dry cloth or mist with diluted vinegar for tougher spills.

Art of Felt

Floridus Rug 8' x 10'
Floridus Rug 8' x 10' Sale price47 341 kr
Floridus Rug 8' x 10'Floridus Rug 8' x 10'
Floridus Rug 8' x 10' Sale price47 341 kr

Handmade & Sustainable Felt Rugs

Our rugs combine beautiful design with durability, using water-repellent felt that's easy to clean while minimizing waste in production.

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Natural Process

We use water and soap to craft our rugs in a wet felting process by agitating the wool fibres, making them interlock and bond together. No chemicals are used in this process. You can see how it's done on our Instagram.

Vegetable dyed

We dye the wool we use for our rugs with plant dyes only. All other undyed colors you find in our catalog are natural wool colors: Cream, Camel, Grey, Nutmeg, Charcoal, Black, Fog, Mushroom and Ash.

Creative Collaborations

Peace Industry collaborates with artists and designers to create unique, exclusive rugs. We are expanding our collection by partnering with talented individuals, embracing the power of collaboration to produce rugs we are proud of.

Ancient Craftsmanship

We blend ancient and modern, combining the millennia-old Namad craft which predates loom weaving with contemporary design. Through partnerships with modern artists, we create one-of-a-kind rugs that honor tradition while fitting naturally into today’s homes and commercial spaces.

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