Peace Industry was founded in 2002 in San Francisco, with the dream of revitalizing the craft of felt rug making known as Namad in one of its countries of origin, Iran. Realizing that the craft had lost its status and appeal both inside and outside of Iran to the better known knotted rugs, with only a handful of artisans producing low quality examples, Peace Industry decided to open its own workshop near Esfahan. With 20 years of experience and continuous product development Peace Industry has managed to create a unique product unmatched in the industry.