Sustainability

We care about our planet

Sustainability is at our core, and piece by piece, we contribute to a more sustainable future.

We care about our planet

Sustainability is at our core, and piece by piece, we contribute to a more sustainable future.

Natural Materials & Resources

Our rugs are handcrafted using 100% locally sourced wool from sheep near our Esfahan workshop. This renewable resource requires minimal processing and forms the foundation of our commitment to working with nature rather than against it.

Environmental Impact

All of our rugs are hand felted by skilled artisans using only olive soap and hot water – completely eliminating chemicals from our process. Our plant-based dyes create a versatile palette of soft, earthy tones while ensuring no harmful substances enter the environment or your home, making our rugs safe for you, your children, pets, and future generations.

"Our wool comes from free-range sheep in Iran. There's no factory farming - it's all old-school shepherds with their flocks in the mountains, sustainably sourced."

Supply Chain Responsibility

We source our wool from local farmers, ensuring fair trade for everyone involved in our production process. By minimizing transportation distances and working directly with local providers, we significantly reduce our carbon footprint while supporting sustainable agricultural practices in the region.

Social Responsibility

Our workshop provides secure employment with fair compensation to our team of artisans, including meaningful opportunities for people with hearing impairment. By training young craftspeople in the ancient Namad felting tradition, we're preserving cultural heritage while creating sustainable livelihoods in an area with fewer economic opportunities.

Transparency & Accountability

We own our own workshop which means we can provide a high quality work environment and adhere to the best of labor standards for our felt makers.

Product Longevity & Versatility

Our signature double-sided designs offer two distinct aesthetics in one piece. Since our rugs don't have a backing, they can be flipped to transform spaces with a fresh look, extending each rug's lifespan while the substantial weight eliminates the need for synthetic rug pads.

CIRCULARITY

The wool in our rugs is a natural renewable resource that remains fully biodegradable at the end of its long life. With no chemicals used in production, our rugs leave no harmful residues behind when they eventually return to the earth, completing a truly sustainable lifecycle.