Sustainability

Sustainability is at our core, and piece by piece, we contribute to a more sustainable future.

Natural Materials

Our rugs are handcrafted using 100% locally sourced wool from lambs near our Esfahan workshop. The wool in our rugs is a natural renewable resource that remains fully biodegradable at the end of its long life.

Environmental Impact

With a fully natural production process our rugs leave no harmful trace. We use exclusively plant-based dyes to color the wool, while the felting process requires only olive soap and hot water, no chemicals.

"Our wool comes from free-range lambs in Iran. There's no factory farming - it's all old-school shepherds with their flocks in the mountains, sustainably sourced."

– Dodd Raissnia, Founder

Supply Chain Responsibility

We source our wool from local farmers. By minimizing transportation distances and working directly with local providers, we significantly reduce our carbon footprint while supporting sustainable agricultural practices in the region.

Social Responsibility

Our workshop provides secure employment with fair compensation to our team of artisans, including people with hearing impairment. By training young craftspeople in the ancient Namad felting tradition, we're preserving cultural heritage while creating opportunities in an area with fewer economic opportunities.

Sustainable Design

Our signature double-sided designs offer two distinct aesthetics in one piece. They can be flipped to transform spaces with a fresh look, extending each rug's lifespan. Additionally, the substantial weight eliminates the need for synthetic rug pads.

Safe For Your Home

Our rugs are safe for your home and family. Committed to using wool as the sole material in our products, we avoid any petroleum-derived fibers, thus limiting exposure to microplastics. A process free from chemicals ensures no harmful substances enter the environment and your home.